As part of the protein group on Canada's Food Guide plate,
beef belongs
Beef contains
nutrients that many Canadians need more of
in their diets

Beef provides nutrients difficult to get or absent from plant-foods

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Beef is an excellent source of protein, contains a variety of minerals, including easily absorbed heme iron and zinc, and an impressive range of B vitamins
Beef contains nutrients needed for optimal brain health

See how beef belongs on your plate:

It’s a fact: very few foods can match the nutrient density of beef. The beef you love delivers a concentrated nutritional punch for a moderate number of calories. It can’t be disputed that beef provides vital nutrients that humans need – complete protein and one of nature’s best sources of iron, zinc and B vitamins – just as nature intended.

Beef has nothing added – no fillers, no binders, no colours, no preservatives, no water – nothing.

Naturally delicious. 100% beef!

See just how beef 'steaks' its claim

Per 100 grams cooked beef: 250 calories, 35 g protein, 10 g fat, 0 g carbohydrate

Based on 100g Cooked Beef, Health Canada, Canadian Nutrient File, 2015. Food code 6172. % Daily Values calculated based on Health Canada’s 2016 Nutrition Labelling Table of Daily Values.

Satisfying. Nourishing. Delicious. Comforting.

That’s why #beefbelongs. The one and only beef.

Talking Beef You will find a full selection of
beef research and key studies
exploring the goodness of beef.
EXPLORE NOW....