YOU KNOW WHAT YOU LOVE AND YOU KNOW WHY YOU LOVE IT.

It’s the sizzle, the flavour, the tenderness. It’s the pure joy and satisfaction that REAL BEEF can deliver.

There’s good reason that many others try to be what beef already is and always has been. Often imitated but never duplicated, beef belongs at the tables of Canadians. For breakfast or dinner, in the backyard or around the campfire. Simple and delicious. Isn’t it great to enjoy something REAL!

REAL PEOPLE, MAKING REAL MEALS, WITH REAL BEEF.

When it comes to these beef recipes, we’re keeping it real! Real beef is the headliner in these delicious productions by our foodie fans.

GET THE REAL SCOOP ON ALL THINGS BEEF.