BIG FLAVOUR

ROOTED IN TRADITION

From comfort foods you grew up with to bold new dishes worth discovering, explore beef recipes inspired by global favourites, street-food energy, and family traditions.

PICK YOUR

CRAVING

Some days call for comfort. Others call for heat. Use these craving-based picks to find beef recipes that match your mood, your schedule, and your appetite, from quick bites to dishes built for the whole table.

CRAVE

THE

KICK

SAVOUR

THE

MOMENT

TASTE

THE

COMFORT

WORLD TOUR

OF RECIPES

Beef brings more than flavour to the table. It brings people together. From simmered family favourites to sizzling street-food classics, explore recipes rooted in culture, inspired by tradition, and made for shared plates, real conversations, and new food memories.

Teochew-Style-Stir-Fried-Beef-wflag

TEOCHEW-STYLE

STIR-FRIED BEEF

BEEF-SHORT-RIBS-SINIGANG-wflag

SINIGANG

BEEF SHORT RIBS

Middle-Eastern-Beef-Koftas

MIDDLE EASTERN

BEEF KOFTA

Kare-Kare-wflag

BEEF KARE KARE

WITH GARLIC RICE

Meal-Prep-Friendly
Tender-beef-and-broccoli-stir-fry

BEEF & BROCCOLI

STIR-FRY

Meal-Prep-Friendly
Mapo-Dofu

SICHUAN

MAPO DOFU

Under-30-Minutes

FROM CREATOR CONTENT TO

YOUR KITCHEN

From takeout-style favourites to culture-inspired comfort food, these recipe videos show how our friends have transformed beef into fun, flavourful meals that fit everyday cooking.

easily at home Create your own take-out style Shawarma meal @LifeWithFarihaa Get Recipe Ignite your winter with the
bold flavour of Nigerian Suya
@ChefYip Get Recipe
The crunch of the lotus root and creaminess of the glutinous rice: Pearl Meatballs with a delightful contrast. @savory.palate Get Recipe The centrepiece of every family gathering: Beef Brisket Kaldereta feels like a warm hug in a bowl. @joieak Get Recipe Fall-off-the-bone: Moroccan Beef Shank Tagine Style, is made for sharing, lingering, and unforgettable flavour. @ChefYip Get Recipe

WHAT'S COOKING

ON INSTAGRAM

See what creators, cooks, and beef lovers are making right now.

Aging well starts with taking care of your body. 💪

As we age, getting enough high-quality protein becomes important for maintaining muscle strength, supporting mobility, and staying active. Lean beef is a nutrient-rich source of protein, along with key nutrients like iron, zinc, and vitamin B12 that support overall health and wellbeing.

Discover nutrition tips, healthy aging resources, and delicious recipes designed to help you stay strong at every stage of life by heading to our Age Well page. The link is in our bio.

#ThinkBeef #AgeWell #HealthyAging #ProteinPower #HealthyLiving #NutritionMatters #AgeWell #NutrientsMatter #BeefBelongs #NutritionTips #Protein #Zinc #VitaminB12
🍁🇨🇦 Happy Canada Day! 🇨🇦🍁

Nothing says summer in Canada quite like gathering around the BBQ with family and friends. Whether you're firing up steaks, burgers, skewers, or your favourite beef recipe, make this Canada Day one to remember.

Happy Birthday Canada! Have a wonderful time celebrating today everyone!

#CanadaDay #ThinkBeef #BeefBelongs #BBQBeef #BBQSkewers #BeefRecipes #CelebrateBeef #CelebrateCanada
📺 ICYMI: @@carolharrison.rd stopped by @chch_morninglive to chat about healthier, beefier snack choices and our POWER UP! recipe booklet. From steak bites and meatball skewers to roast beef wraps and beef jerky trail mix, these protein-packed snacks are delicious, convenient, and perfect for busy days.

Need more inspiration? Check out our POWER UP! recipe booklet for even more nourishing beef snack ideas to fuel workdays, road trips, workouts, and everything in between.

🥩 Head to the link in our bio and check out the Morning Live segment, our snack ideas blog, and POWER UP! brochure. 

#ThinkBeef #PowerUp #ProteinPacked #HealthySnacking #SnackSmart #BeefBelongs #POWERUP
Curious about the latest science behind beef and nutrition? 🔍🥩

The ThinkBeef Research hub brings together evidence-based research and expert insights on topics like protein, iron, healthy aging, muscle health, and overall nutrition.

There's lots to learn! Head to the link in our bio.

#ThinkBeef #BeefBelongs #BeefNutrition #Nutrition #BeefResearch #BeefBelongs #BeefResources
Bring the flavours of Brazilian beef to your backyard! Try this Bazilian Grilled Picanha recipe today. Picanha pairs beautifully with a fresh tomato salad thats both impressive and easy to make. 

For the full recipe and ingredient list, head to the link in our bio! 🍅🥩

#BrazilianBeef #BeefBelongs #ThinkBeef #BrazilianBeefRecipe #BeefRecipe
💙 Happy St. Jean Baptiste Day! ⚜️

Today, we celebrate the rich traditions, vibrant culture, and joie de vivre of Québec. Whether you're gathering with family for a backyard barbecue, sharing a meal with friends, or enjoying the festivities, great food has a way of bringing people together.

Bonne Saint-Jean à tous! 🎉🥩🍁
Looking for meal inspiration, nutrition tips, or practical resources to support healthy eating? 📚🥩

The ThinkBeef Resource Centre is packed with free downloadable guides, recipe collections, nutrition brochures, cooking tips, and family-friendly meal ideas designed to help make everyday eating easier. Whether you're planning weeknight dinners, looking for protein-rich recipes, or exploring healthy aging and iron-rich nutrition, there's a resource for every stage of life.

To explore, download, and access other resources, head to the link in our bio. 

#ThinkBeef #BeefBelongs #BeefRecipes #BeefNutrition #HealthyEating #EatBeef #BeefHealth #BeefResources #HealthResources

Explore campaign recipes in action, from quick weekday meals to dishes made for gathering. Follow along, save your favourites, and find your next beef recipe straight from the feed.

FEATURED

RECIPE BOOK

Start your culinary adventure with a curated collection of beef recipes inspired by cultural traditions, familiar favourites, and bold new tastes.

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WE'RE ON

TELEVISION

Watch as we share international recipes with flavours from around the world.