BIG FLAVOUR

ROOTED IN TRADITION

From comfort foods you grew up with to bold new dishes worth discovering, explore beef recipes inspired by global favourites, street-food energy, and family traditions.

PICK YOUR

CRAVING

Some days call for comfort. Others call for heat. Use these craving-based picks to find beef recipes that match your mood, your schedule, and your appetite, from quick bites to dishes built for the whole table.

TASTE

THE

COMFORT

WORLD TOUR

OF RECIPES

Beef brings more than flavour to the table. It brings people together. From simmered family favourites to sizzling street-food classics, explore recipes rooted in culture, inspired by tradition, and made for shared plates, real conversations, and new food memories.

TEOCHEW-STYLE

STIR-FRIED BEEF

SINIGANG

BEEF SHORT RIBS

MIDDLE EASTERN

BEEF KOFTA

BEEF KARE KARE

WITH GARLIC RICE

BEEF & BROCCOLI

STIR-FRY

SICHUAN

MAPO DOFU

FROM CREATOR CONTENT TO

YOUR KITCHEN

From takeout-style favourites to culture-inspired comfort food, these recipe videos show how our friends have transformed beef into fun, flavourful meals that fit everyday cooking.

easily at home Create your own take-out style Shawarma meal @LifeWithFarihaa Get Recipe Ignite your winter with the
bold flavour of Nigerian Suya
@ChefYip Get Recipe
The crunch of the lotus root and creaminess of the glutinous rice: Pearl Meatballs with a delightful contrast. @savory.palate Get Recipe The centrepiece of every family gathering: Beef Brisket Kaldereta feels like a warm hug in a bowl. @joieak Get Recipe Fall-off-the-bone: Moroccan Beef Shank Tagine Style, is made for sharing, lingering, and unforgettable flavour. @ChefYip Get Recipe

WHAT'S COOKING

ON INSTAGRAM

See what creators, cooks, and beef lovers are making right now.

🥟 Dumpling night just got a whole lot more delicious. 🥩

Skip the frozen dumplings and make your own Beef Bulgogi Dumplings packed with savoury beef, fresh veggies, ginger, garlic and plenty of flavour.

And the best part? You’ve got 3 ways to enjoy them:

✨ Steam them for a tender, flavour-packed bite
🔥 Pan-fry them for those crispy golden edges
🍲 Turn them into a cozy dumpling soup

Made with Big Batch Beef, this recipe makes 30–40 dumplings—perfect for sharing, meal prep or stocking the freezer for later.

Your next dumpling craving has officially been answered. 🥟

👉 Get the recipe by heading to the link in our bio. 

#ThinkBeef #BeefBulgogi #Dumplings #BeefRecipes #DinnerInspiration
🍔🧀 Say cheese…burger.

It’s National Cheeseburger Day, and honestly, we don’t need much convincing.

A juicy beef patty. Melty cheese. Your favourite toppings. A toasted bun.

That’s the post. 👏

What’s going on your ultimate cheeseburger? Let us know in the comments below. 

Or if you are looking for a classic cheeseburger recipe, we've got you covered. The link is in our bio. 

#NationalCheeseburgerDay #ThinkBeef #BeefLovers #BurgerSeason #Cheeseburger
🥩 ...But protein isn’t the whole story.

Beef is also a source of important vitamins and minerals that help support your body — including iron, zinc and B vitamins.

But what do these nutrients actually do, and why are they important?

🎥 Hit play and discover beef’s nutrition story.

#ThinkBeef #BeefNutrition #Iron #Zinc #Bvitamins
Grilling season isn't over just yet! What do you know about steak? It starts with choosing the right cut.

Not all steaks are cooked the same—and knowing what you’ve got makes all the difference.

🔥 Grilling steaks: Season, sear and enjoy.
🌿 Marinating steaks: Give them a little extra time for bold, beefy flavour.
🍲 Simmering steaks: Think low and slow for tender, flavourful results.

And once you’ve picked your cut, we’ve got the tips to help you cook it right—from seasoning and turning to the all-important rest before slicing.

Ready to up your steak game? Explore our steak guide and find the right cut for your next meal. 🥩 The link is in our bio!

#ThinkBeef #SteakNight #BeefBasics #SteakTips #WhatsForDinner
🥩 Protein. But make it beef.

Protein plays a pretty important role in keeping our bodies strong and healthy — and beef is a naturally rich source of high-quality protein.

But what makes beef protein so valuable? 👀

▶️ Hit play and discover beef’s nutrition story.

#ThinkBeef #BeefNutrition #Protein #ProteinPower #BeefLovers
🎒🍲 Tuesdays just got a whole lot easier!

Back-to-school days are busy enough — dinner shouldn’t be. This Tuesday Tortellini Beef Soup is a cozy, one-bowl meal that’s easy to make ahead and perfect for packing into tomorrow’s lunchbox, too. 🙌

Make it tonight, pack the leftovers for tomorrow, and call it a win. 👏

🥩🍝 Get the recipe - the link is in our bio!

#ThinkBeef #BackToSchool #TuesdayDinner #LunchboxIdeas #EasyMeals
🎒📚 Back to school means back to fueling growing minds and bodies.

With kids growing, learning and staying busy, nutrition matters — and some Canadian children aren’t getting enough of key nutrients like iron, zinc and vitamin B12.

🥩 Beef is a source of protein, iron, zinc and vitamin B12, making it a nutrient-dense addition to school lunches and family meals.

And remember: variety is key! Including a mix of plant- and animal-based foods can help kids get the nutrients they need to grow, learn and thrive. ❤️

Looking for more ways to build nutritious meals for the school years? Check out our Nutrition in the School Years resource, the link is in our bio!

#ThinkBeef #BackToSchool #SchoolLunch #KidsNutrition #HealthyKids

Explore campaign recipes in action, from quick weekday meals to dishes made for gathering. Follow along, save your favourites, and find your next beef recipe straight from the feed.

FEATURED

RECIPE BOOK

Start your culinary adventure with a curated collection of beef recipes inspired by cultural traditions, familiar favourites, and bold new tastes.

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WE'RE ON

TELEVISION

Watch as we share international recipes with flavours from around the world.