BIG FLAVOUR

ROOTED IN TRADITION

From comfort foods you grew up with to bold new dishes worth discovering, explore beef recipes inspired by global favourites, street-food energy, and family traditions.

PICK YOUR

CRAVING

Some days call for comfort. Others call for heat. Use these craving-based picks to find beef recipes that match your mood, your schedule, and your appetite, from quick bites to dishes built for the whole table.

TASTE

THE

COMFORT

WORLD TOUR

OF RECIPES

Beef brings more than flavour to the table. It brings people together. From simmered family favourites to sizzling street-food classics, explore recipes rooted in culture, inspired by tradition, and made for shared plates, real conversations, and new food memories.

TEOCHEW-STYLE

STIR-FRIED BEEF

SINIGANG

BEEF SHORT RIBS

MIDDLE EASTERN

BEEF KOFTA

BEEF KARE KARE

WITH GARLIC RICE

BEEF & BROCCOLI

STIR-FRY

SICHUAN

MAPO DOFU

FROM CREATOR CONTENT TO

YOUR KITCHEN

From takeout-style favourites to culture-inspired comfort food, these recipe videos show how our friends have transformed beef into fun, flavourful meals that fit everyday cooking.

easily at home Create your own take-out style Shawarma meal @LifeWithFarihaa Get Recipe Ignite your winter with the
bold flavour of Nigerian Suya
@ChefYip Get Recipe
The crunch of the lotus root and creaminess of the glutinous rice: Pearl Meatballs with a delightful contrast. @savory.palate Get Recipe The centrepiece of every family gathering: Beef Brisket Kaldereta feels like a warm hug in a bowl. @joieak Get Recipe Fall-off-the-bone: Moroccan Beef Shank Tagine Style, is made for sharing, lingering, and unforgettable flavour. @ChefYip Get Recipe

WHAT'S COOKING

ON INSTAGRAM

See what creators, cooks, and beef lovers are making right now.

Help fuel your teen for whatever the day brings with meals that deliver the nutrients they need to thrive. Beef is a natural source of high-quality protein, iron, zinc and vitamin B12—key nutrients that support growing bodies, busy minds and active lifestyles. 🥩💪

From breakfast burritos to hearty wraps and easy weeknight dinners, nutritious meals can help keep teens energized from the first bell to the final practice.

Check out our Fuel Them Well Booklet for nutritious recipes and tips to nourish those growing appetites. The link is in our bio!

#BeefBelongs #ThinkBeef #FuelThemWell #BackToSchool #GrowingTeens
💪 Did you know that beef naturally provides complete protein along with essential nutrients that many Canadians need more of—including iron, zinc, vitamin B12 and choline? The nutrients in beef help fuel your body, support brain function, maintain energy levels, and contribute to a healthy immune system.

Whether you're meal prepping for the week or making dinner for the family, beef is a delicious way to nourish your body with nutrients that work hard for you.

Learn why beef is a true powerhouse of nutrients here: https://shorturl.at/6d5ml

#ThinkBeef #PowerhouseOfNutrients #HealthyEating #Protein #Nutrition #BeefBelongs
Have you been getting enough iron? 🥩 It does more than you might think.

It’s essential for carrying oxygen throughout your body, supporting energy production and helping you feel your best. Since your body can’t make iron on its own, it’s important to get enough from the foods you eat.

Beef is a natural source of highly absorbable heme iron, making it an easy and delicious way to help meet your daily iron needs.

Head to the link in our bio and learn more about the role of iron and simple ways to include it in your meals. 

#ThinkBeef #Iron #HealthyEating  #BeefBelongs #FuelYourBody
🎒 Looking for fresh lunchbox inspiration this school year?

Take the guesswork out of packing lunches with our Pack It With Protein Booklet! Inside you'll find delicious beef recipes, easy meal ideas, and practical tips to help fuel busy school days with nutritious, satisfying lunches. 🥪🥩🍎

📖 Flip through the booklet and start planning school lunches today! The link is in our bio. 

What's one lunch your kids never get tired of? Share your favourites in the comments! 👇

#BackToSchool #SchoolLunch #LunchboxIdeas #ThinkBeef #HealthyLunches #BeefBelongs
Mapo Dofu!

New school year. Same dinner question.

When the weeknight routine picks up, this spicy Mapo Dofu brings big flavour to the table in just 30 minutes. Made with lean ground beef, tofu, and doubanjiang, it’s bold, satisfying, and perfect for nights when you want something fast that still feels exciting.

Save this recipe for your next busy school-night dinner.

Get this recipe + more by going to the link in our bio!

#ThinkBeef #MapoDofu #SichuanFood  #ChineseRecipes #BeefRecipes #30MinuteMeals #BacktoSchool
🍔 Craving burger night without the bun?

This Lettuce Wrapped Swiss & Bacon Burger is loaded with juicy beef, savoury mushrooms, crispy bacon and melted Swiss cheese—all wrapped in crisp lettuce for a fresh twist on a classic. Pair it with the hearty barley slaw for a meal that’s packed with flavour. GF Tip: The recipe also includes a simple gluten-free swap by using quinoa in place of barley!

🥬 Fire up the grill and give it a try, the link is in our bio!

#ThinkBeef #BurgerNight #GrillingSeason #BeefBelongs #GroundBeef
Are you eating enough beef? 🤔

Did you know beef accounts for only a small portion of Canadians' overall calorie intake, while highly processed foods make up a much larger share. Choosing healthy, nutritious foods is one way to support growth and development - and including beef in a balanced eating plan is a smart way to ensure you are getting nutrients often lacking in other foods. 

Learn more about how you can make beef part of a healthy diet by going to the link in our bio. 

#ThinkBeef #BeefBelongs #ThinkNutrition #ThinkProtein #BeefNutrition #HealthyBeef #BeefDiet #HealthyEating #BalancedDiet

Explore campaign recipes in action, from quick weekday meals to dishes made for gathering. Follow along, save your favourites, and find your next beef recipe straight from the feed.

FEATURED

RECIPE BOOK

Start your culinary adventure with a curated collection of beef recipes inspired by cultural traditions, familiar favourites, and bold new tastes.

Read the eBook Order the Book

WE'RE ON

TELEVISION

Watch as we share international recipes with flavours from around the world.